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Today more than ever, Google is the ultimate authority when it comes to SEO and lead generation. It crawls the web, determining which pages are the most useful and relevant for its users—for virtually any topic. We don’t just trust Google’s results—we rely on them to make decisions throughout the day for many aspects of our lives. With such immense power and influence, getting your small business on the first page of Google might seem impossible, or way out of your league. However, it this very power that Google holds that makes it more possible than ever to get on the first page of Google results. Even still, knowing that you can improve your rank on Google may not convince you that you should. Just what is so important about the first page of Google? Here’s a look at 6 benefits of increasing your rank on search engine results pages.