Here’s What a Typical Business Search Looked Like Before
The Game suddenly changed
72%
of consumers who did a local search
visited a store within five miles. (WordStream, 2016)
30%
of all mobile searches
are related to a location. (Google, 2016)
28%
of searches for something nearby
result in a purchase. (Google, 2016)
50%
of local-mobile searches
lead to store visits within one day. (Google, 2014)
78%
of local-mobile searches
result in offline purchases. (Search Engine Land, 2014)
The Game suddenly changed
People are searching on the go with a mobile phone
People go where the pictures are
People are looking for stuff locally (here & now)
NOW Google Search results look like this:
This shift gives a premier advantage to local business and yet …
50%+ of businesses haven’t even claimed their profile
70% haven’t completed basic profile information
90% haven’t positioned themselves as the best choice
98% haven’t maintained the profile on a regular basis
99.9% haven’t optimized for the right keywords
