Local Search Explained

Here’s What a Typical Business Search Looked Like Before

Mobile Search
Google Minute

The Game suddenly changed

of consumers who did a local search
visited a store within five miles. (WordStream, 2016)
of all mobile searches
are related to a location. (Google, 2016)
of searches for something nearby
result in a purchase. (Google, 2016)
of local-mobile searches
lead to store visits within one day. (Google, 2014)
of local-mobile searches
result in offline purchases. (Search Engine Land, 2014)

The Game suddenly changed

Figure One
People are searching on the go with a mobile phone
Figure two
People go where the pictures are
Figure Three
People are looking for stuff locally (here & now)
Mobile Search

NOW Google Search results look like this:

Map listings are now in the #1 spot- above organic listing.

This shift gives a premier advantage to local business and yet …

50%+ of businesses haven’t even claimed their profile
70% haven’t completed basic profile information
90% haven’t positioned themselves as the best choice
98% haven’t maintained the profile on a regular basis
99.9% haven’t optimized for the right keywords

. . . And no business is even paying attention to the ranking opportunity in the local search because . . .