Get Seen in the Local Business Listing Directories That Matter Most
Search engine optimization (SEO) isn’t just about what’s on your website. Offsite SEO is necessary for boosting your website’s authority and getting your business seen around the web. Online listing management is a key component of offsite SEO that gets your business seen in all the right places and ensures consistency throughout your local listings.
Why Local Listings Matter
There are multiple layers of local listings to consider for your business. The most important is your core listings on major search engines and social media sites like Google, Yelp, Facebook, Bing, and Apple Maps. These are the sites that customers visit often, so they essentially serve as digital storefronts for your business. Next, you must target industry specific online directories like Thumbtack, Angi, Zocdoc, and Justia. These directories typically show up on page 1 of search queries for terms like “handyman near me”, so having an active listing is a must. Beyond those listings, there are thousands of other local directory sites like Better Business Bureau, EZlocal, Hotfrog, Superpages, and Merchant Circle. These are sites that are less often visited by consumers but that build valuable trust signals for search engines, helping you boost your position in search results.
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Centralize Your Local Listing Management
With so many listings to claim and manage, it’s easy to feel overwhelmed. GSM Marketing Agency makes it easy with our online listing management service. We’ll claim and optimize your Google local listing along with all the other search engines and business directories you need to create a robust portfolio of business listings. We’ll ensure that you have consistent NAP (Name, Address, Phone Number) data across listings and make updates when details like your business hours and service offerings change.
Drive Up Engagement with Your Google Local Listing
While it is important to diversify your local listings across a variety of platforms, no business listing is more important than your Google Business Profile. We’ll help you drive up engagement on your Google listing with weekly posts, new photos, and regular updates.
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