Reach Your Audience in the Right Place at the Right Time with Geofencing Targeting
What if you could stop customers from walking through your competitor’s door and get them to visit your business to make a purchase instead? With geofencing and competitor targeting, you can do exactly that. Geofencing marketing allows you to get the word out about your business at the best possible time—when your potential customers are already out in your area and ready to spend money.
GSM Marketing Agency can help you make the most of your geofencing campaign by targeting the right places and the right audiences at just the right time.
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How Does Geofencing Work?
Geofencing triggers ads, messages, or in-app alerts when mobile users enter a specific physical boundary with their devices. By targeting your audience when they are already out in the world—rather than at home or at work—you can capitalize on their intent to make a purchase and get them through your doors. You can even leverage geofencing to take traffic away from your competitors with competitor targeting. Here’s a closer look at how it works.
Designate a Geofencing Area
Geofencing requires establishing a virtual boundary where a response will be triggered when an authorized device enters or exits that area. This boundary may be a given radius around your business, an area around a nearby competitor’s location, or a nearby public space like a stadium or tourist attraction. Geofencing areas are usually defined by drawing a circle around the desired targeting location in Google Maps.
Send Messages and Offers to Warm Leads
Once you’ve designated an area to target, it’s time to start reaching potential customers. You may do this using your own mobile app, a third-party app such as a coupon app, social media ads, emails, or text messages. Alerts should offer some type of incentive to draw customers in, such as a flash sale, an exclusive discount, a product launch, or a special event.
Capture Your Competitors’ Foot Traffic with Competitor Targeting
Geofencing targeting can go a step further with competitor targeting, which will allow you to send alerts to mobile users who may be visiting your competitors but could be motivated to come make a purchase with you instead. This type of targeting can be extremely effective because you know that those users are ready to make a purchase, so they may be highly motivated by a deal that your competitor isn’t currently offering.
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