Optimize Your Website for Voice Searches with Alexa, Siri, and Google Assistant
Alexa and Siri have become household names, as a growing number of mobile users turn to their virtual assistants to find the information they need online. Whether it’s a recipe, directions to the nearest hardware store, or the answers to questions like “How do I fix a leaky faucet?”, people are quick to ask Siri, Alexa, or Google Assistant with a quick and convenient voice search.
To keep your business relevant in search engine results in the age of voice searches, count on GSM Marketing Agency to optimize your website for voice.
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How We Drive Traffic to Your Website Through Voice Search Results
There are many different components of voice search SEO that we’ll focus on as we build your brand’s presence in voice search results. Here’s a look at some of the strategies we’ll put to use to drive more traffic to your website.
Identify Common Long-Tail Keywords
When people use voice search, they won’t simply shout a few keywords at their virtual assistant. Instead, they’ll ask questions in a conversational tone like they would if they were talking to a real person. Therefore, your website should utilize long-tail keywords that represent real search queries that your target audience may have. For example, instead of optimizing for “plumber in Tucson”, you might target long-tail keywords like “Why is my toilet clogged?” or “How do I install a garbage disposal?”.
Incorporate FAQs on Your Website
One of the most natural and useful ways to incorporate long-tail keywords into your website copy is to include FAQs throughout your site. Your list of FAQs on each service page can include common search queries, so it will be easy for search engines to pull those results directly from your site.
Include Content to Appear in Featured Snippets
Often, voice search results come in the form of featured snippets. Featured snippets may be AI summaries of a specific page on your website, or they may pull excerpts directly from your site to answer a user’s question. By optimizing your content to appear in featured snippets, we’ll help you get featured more often in relevant searches.
Utilize Geo Keywords and Location Pages
Voice search is often used on the go, so it tends to favor local results. For example, someone might ask Google Assistant for lunch suggestions nearby. Ensuring that your website has a local presence by utilizing geo keywords will position your business to appear in local search results. If you have multiple locations or serve a broad service area, you should include location pages targeting specific cities or neighborhoods.
Build a Comprehensive Digital Marketing Plan with GSM Marketing Agency
Voice search optimization is just one layer of a successful digital marketing strategy. With GSM Marketing Agency, you can build a comprehensive marketing plan that suits your unique goals and budget. Connect with us to request a quote for our voice search optimization services in Tucson.
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