Boost Foot Traffic and Drive More Sales with Beacon Technology
Successful marketing isn’t just about getting your message out in the right place; it also requires getting your message out at the right time. If someone sees an ad for your business when they’re relaxing at home on the couch, they’re not likely to spring into action and visit your storefront. When they’re just a block away and out running errands already, however, a well-timed message or push notification might get them through your doors. With marketing beacons, you can connect with customers when they’re on the go, allowing you to drive up foot traffic.
GSM Marketing Agency can help you leverage the power of beacon technology, so you gain an edge over your competitors.
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How Beacon Marketing Works
Beacon marketing uses Bluetooth technology to send alerts to users who are in a specific area. For example, someone who’s near your restaurant might get a message that it’s currently happy hour, motivating them to stop in. Alternatively, beacon marketing can send well timed offers and reminders to customers who are already browsing inside your store—customers who walk by a specific display may receive a message offering 15% off on those products.
In order to connect with customers’ Bluetooth enabled devices through your proximity marketing beacons, they’ll need to opt in by using your business’ mobile app. (Need to create an app for your business? We can help with that too!) Your marketing messages will be pushed as in-app messages or push notifications.
Beacon marketing can be used in a wide variety of creative applications ranging from special offers and incentives to quizzes and games to alerts about special in-store events.
Which Types of Businesses Benefit from Beacon Marketing?
Any business that relies on foot traffic can benefit from beacon marketing. However, beacon technology can go beyond marketing efforts to offer your business a creative way of engaging with customers.
Restaurants
Restaurants, bars, and cafes can utilize beacon technology to alert passersby of special offers and promotions, allow customers to order in advance or get on a waiting list, or even enable mobile payments for faster service.
Retail Stores
Beacon marketing can help you customize shopping experiences by offering unique deals and offers. You can also gain insight into customer behaviors and preferences, allowing you to fine tune your other marketing strategies. Beacon technology can even be used to track assets and reduce theft by utilizing Bluetooth trackers on high-ticket items.
Hospitals and Nursing Homes
Beacon technology has nearly endless possibilities, including advancing the quality of care in hospitals and nursing homes. Bluetooth devices may track patients’ vitals or locations, allowing staff to respond more efficiently.
Large Venues (Shopping Malls, Stadiums, Museums and Airports)
In crowded public spaces, beacon marketing can provide better customer experiences by allowing visitors to see how busy different areas are in real time, order food and goods for local delivery within the venue, and receive important information on the go.
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