Discover New Strategies for Engaging with Customers in Real Time
If your marketing message is only reaching audiences when they are relaxing at home and scrolling on their phones or watching TV on the couch, your advertisements may not always lead to conversions. With proximity marketing strategies like beacon marketing and geofencing, you can engage with customers when they are out in the world and near your business, making them much more likely to respond to targeted advertising.
GSM Marketing Agency can help you leverage advanced technology for delivering targeted marketing messages to your customers, allowing you to boost customer loyalty and drive up sales.
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Boost Conversion Rates and Increase Foot Traffic with Proximity Marketing Campaigns
Proximity marketing is an interactive marketing strategy that can help you see more foot traffic by delivering marketing messages to customers who are near your store (or near a competitor’s location). A well-timed message or special offer may be just the push they need to stop in and make a purchase.
Beacon Marketing
Beacon marketing uses Bluetooth technology to send in-app messages or push notifications to mobile users who have downloaded your app and are within a specified area near your Bluetooth beacon. Beacon marketing may be used for hyper local deals and offers, to allow advance ordering at bars and restaurants, to provide event notifications and updates, or to enable mobile payments.
Geofencing and Competitor Targeting
Geofencing creates a virtual fence around a geographical boundary to trigger a message, ad, or alert when a mobile user enters that boundary. You can utilize geofencing to capture local foot traffic around your business, or you can use it to draw customers away from your competitors with well-timed offers that trigger when your customers are near your competitor’s locations.
App Development and In-App Advertising
Proximity marketing requires you to have access to customers’ location data, which you can do with a custom mobile app for your business. GSM Marketing Agency offers custom app development to help you engage your audience in a much more effective way. We can also help you run in-app ads to get your marketing message to your audience in a more visible space.
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