Your Trusted Media Buying Agency for Radio and TV Ad Placements
Running television and radio ads may sound like a simple concept, but it is actually rather complex behind the scenes. To secure ad placements, you need to work with an experienced media buying agency that has publisher contracts and local connections to ensure the success of your campaign. GSM Marketing Agency can help you navigate the world of media buying services, so your ads are poised to make a strong impression.
Are Traditional Media Buying Services Still Relevant?
Radio broadcasts still account for about 67% of ad supported listening in the United States, while broadcast and cable television account for about 50% of TV viewership in the U.S. That means that audiences are still largely tuning into these platforms, making them a prime space for ad placements. Media buying services with GSM Marketing will help you navigate the complex worlds of TV and radio advertising, ensuring that your ad placements are optimized to reach more members of your target audience in the right place, at the right time.
Along with traditional media buying, we also place ads on OTT and CTV platforms to help you make an impact on streaming TV services along with traditional television.
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How Does Media Buying Work?
Ad Creation
Not all media buying agencies help with the creative side of TV and radio ads. GSM Marketing Agency is here for you through every step of the process, from ad creation to broadcast. We’ll help you develop effective TV and radio ads that fit your brand and speak to your target audience. Alternatively, if you already have the creative elements in place, we can take things from there and focus exclusively on media buying services.
Audience Research
TV and radio ad placements are an investment. To ensure that you get strong returns on your investment, we will research your audience to determine the based ad space for your campaign. The age, demographics, and interests of your target audience will not only determine the right platform for your ads, but also the best channels and time slots.
Purchase Ad Space
Leveraging longstanding relationships with local media partners, we will broker ad deals to get your ads on the air. We can also help you balance your budget to include programmatic ad platforms alongside traditional ad placements.
LET’S WORK TOGETHER!
We’re friendly and available to chat. Reach out to us anytime and we’ll happily answer your questions.
