Reach Your Target Audience with Connected TV Advertising
Streaming services have officially overtaken cable TV in terms of market share and average household usage, meaning that traditional TV advertising may not have the impact that it once did for your business. OTT and CTV advertising offer an alternative, allowing you to advertise on ad-supported streaming services. Plus, these ads can incorporate interactive elements that have not previously been available for TV ads, allowing you to drive up ad engagement and get the most out of your investment.
With GSM Marketing Agency, you can take advantage of OTT and CTV advertising services that will get your brand message to the right audience in the right place. The average American adult spends more than 2 hours daily watching TV, and nearly half that time is dominated by streaming TV platforms.
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What’s the Difference Between OTT and CTV Advertising?
OTT and CTV advertising are both types of programmatic advertising that incorporate ads into streaming platforms. However, they refer to distinct means of delivery.
OTT
OTT, or Over the Top, advertising refers to digital ads that are delivered over the internet via streaming services like Amazon Prime Video, Disney+, Hulu, and YouTube TV. OTT ads may be delivered via any device, including Smart TVs, mobile devices, tablets, and desktop computers.
CTV
CTV, or Connected TV, refers to ads delivered via specific devices, such as internet enabled Smart TVs, streaming devices (Roku, Chromecast, and Apple TV), and game consoles (Xbox and PlayStation).
We can help you select the right OTT and CTV platforms to deliver your brand message, so you see the best ROI for your streaming TV ads. Need help with ad production? We can do that too!
Why Utilize OTT and CTV Advertising Platforms?
OTT and CTV advertising offer several benefits for businesses who want to embrace the next generation of TV advertising.
Audience Targeting
Streaming platforms offer greater insight into audiences’ demographics and interests, allowing you to tap into this data for more targeted advertising.
Affordability
CTV and OTT advertising services offer a much more affordable price point than traditional TV advertising without compromising audience quality or reach. In fact, you are more likely to reach younger audiences with OTT and CTV platforms, and you won’t have to pay for ads that don’t reach your target audience.
Performance Tracking
Unlike traditional TV, CTV and OTT advertising offers in-depth performance tracking, so you can see the exact impact your ads are making and adjust your strategy based on detailed monthly performance data.
Higher Engagement
Most streaming platforms make ads unskippable and viewable in full screen mode, so they aren’t likely to be missed. They may also include interactive elements like quizzes, clickable links, and surveys.
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