Outsmart the Competition with StealthGEO
All too often, small local businesses invest in targeting audiences that aren’t likely to need their services. Local companies don’t need to target all internet users—they simply need to connect with potential customers in their area. So how do you narrow down your message to the most relevant audience? Geoframing with StealthGEO can help. When we talk about SEO, we often aren’t talking about localized marketing. Focusing your message to a local audience requires more than targeting the right geographic keywords in your content. You need to put your business’s name in front of potential customers at exactly the right moment. That’s what geoframing does.
How does StealthGEO work?Geoframing with StealthGEO is the ultimate tool for local mobile marketing. It works by creating geoframes, which are virtual boundaries across physical locations. GPS or RFID (radio frequency identification) can be used to mark these boundaries. When a customer enters the virtual boundaries, a certain action may be triggered. For example, the customer may receive a message announcing a flash sale at your store. Alternatively, there may be a passive action, such as a record of the customer’s visit to the geoframed location. Geoframed locations can be set for nearly any size. It may make sense for some businesses to mark off an entire city, while others may do better with very small, targeted areas, like a retail block. Your specific marketing goals will help determine the details.
What are the benefits?Think about how many people you see actively using their mobile devices when they’re out running errands. Geoframing lets you capture customer attention from their devices at exactly the right times. For example, if a potential customer receives a push notification with a coupon for your store when they enter the parking lot where your shop is located, they’ll likely stop in, even if they didn’t initially plan to. Geoframing catches consumer attention and retargets leads with relevant messaging right on their device across all major apps. You can also get creative with StealthGEO and steer customers away from your competition. By offering incentives at times when your business is the most geographically convenient for a potential customer, you can drive more foot traffic into your door. Sometimes, you may simply want to collect data via geoframing. This way, you can gather powerful information about the habits of consumers that can help you design more effective marketing campaigns. Geoframing provides a treasure trove of information about the offline habits of consumers to help with:
- Audience segmentation
- Online to offline attribution (O2O)
- Message personalization
Which industries use geoframing?There are no limits to the industries that can benefit, and many of them are already using this technology. Here are just a few examples of where it might fit in:
- Mobile payments
How can I deliver geoframing to my agency’s clients?Not only do we provide StealthGEO to our small business clients, but we can help you implement it in your agency. We’ll help you design and refine your campaigns to drive consumers to your clients, making the most of their ad spend. This means growth for their business, and your agency. We’re your secret weapon when it comes to delivering world-class results to your clients. With our network, you can provide geoframing services as part of your marketing campaign without actually having to adopt the technology or procedures in-house. Tell us about your clients and their needs, and talk to us about your goals. We can help you set parameters, create custom audiences, and get the right people to your clients to increase sales. We can even design engaging creative and custom landing pages. All you have to do is show your clients the killer results of your campaign with our white label reporting, and bask in the glory of their success, and yours. Put geoframing to work for your agency by contacting us and asking about StealthGEO. We are a top rated digital marketing agency, and we know what works and what doesn’t. Talk to one of our experts in Tucson today by calling (520) 214-1694, or fill out the form below for a free strategy report.
Free Strategy ReportComplete this form and GSM will send you an in-depth customized StealthGEO strategy for your business or agency.
Contact GSM MarketingNot satisfied with your business’ current online marketing approach? As an established SEO company in Tucson, GSM Marketing can build a strategy that works for you, so you can start reaching the right customers. If you’re in need of SEO services here in Tucson, you can get in touch with us today by calling (520) 214-1694.
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