Outsmart the Competition with StealthGEO
All too often, small local businesses invest in targeting audiences that aren’t likely to need their services. Local companies don’t need to target all internet users—they simply need to connect with potential customers in their area. So how do you narrow down your message to the most relevant audience? Geoframing with StealthGEO can help. When we talk about SEO, we often aren’t talking about localized marketing. Focusing your message to a local audience requires more than targeting the right geographic keywords in your content. You need to put your business’s name in front of potential customers at exactly the right moment. That’s what geoframing does.
How does StealthGEO work?Geoframing with StealthGEO is the ultimate tool for local mobile marketing. It works by creating geoframes, which are virtual boundaries across physical locations. GPS or RFID (radio frequency identification) can be used to mark these boundaries. When a customer enters the virtual boundaries, a certain action may be triggered. For example, the customer may receive a message announcing a flash sale at your store. Alternatively, there may be a passive action, such as a record of the customer’s visit to the geoframed location. Geoframed locations can be set for nearly any size. It may make sense for some businesses to mark off an entire city, while others may do better with very small, targeted areas, like a retail block. Your specific marketing goals will help determine the details.
What are the benefits?Think about how many people you see actively using their mobile devices when they’re out running errands. Geoframing lets you capture customer attention from their devices at exactly the right times. For example, if a potential customer receives a push notification with a coupon for your store when they enter the parking lot where your shop is located, they’ll likely stop in, even if they didn’t initially plan to. Geoframing catches consumer attention and retargets leads with relevant messaging right on their device across all major apps. You can also get creative with StealthGEO and steer customers away from your competition. By offering incentives at times when your business is the most geographically convenient for a potential customer, you can drive more foot traffic into your door. Sometimes, you may simply want to collect data via geoframing. This way, you can gather powerful information about the habits of consumers that can help you design more effective marketing campaigns. Geoframing provides a treasure trove of information about the offline habits of consumers to help with:
- Audience segmentation
- Online to offline attribution (O2O)
- Message personalization
Which industries use geoframing?There are no limits to the industries that can benefit, and many of them are already using this technology. Here are just a few examples of where it might fit in:
- Mobile payments