Leverage the Power of Traditional Radio Advertising with Modern Streaming Services
In decades passed, radio advertising was a go-to marketing strategy for all types of businesses. However, listeners have largely shifted to digital audio services, such as podcasts and streaming radio platforms like Spotify and Pandora. Many users on these platforms select ad-supported memberships, and the number of streaming audio listeners is expected to continue growing steadily through 2029.
Digital audio advertising brings all the best benefits of traditional radio advertising, including increased brand recognition, ease of production, and a strong emotional connection with listeners. However, it offers an even greater advantage by utilizing a modern platform with a growing audience, as well as improved selected targeting to ensure that your ads are heard by audiences who are most likely to be interested in what your business has to offer.
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Our Audio Advertising Solutions
GSM Marketing Agency can guide you through every step of streaming audio advertising from ad scripting and production to platform selection to ad bidding.
Streaming Radio Advertising
About 39% of Spotify users and 97% of Pandora users subscribe to the ad supported versions of those platforms, meaning there is a huge potential audience waiting to hear your message. These streaming services also allow for highly selective audience targeting so that you can reach key demographics within your target audience. Traditionally, radio ads tend to be very effective in driving consumers to visit a physical location, but digital audio ads can also drive users to a business’ website to continue through the buyer’s journey in the digital space.
Podcast Sponsorships
Podcasts tend to draw loyal audiences with highly specific demographics, and there’s a podcast out there for just about any target audience. By becoming a podcast sponsor, you can leverage the authority of popular podcasters to boost your own credibility by having them promote your business on their programs. Plus, podcasts tend to attract more engaged users than other audio platforms. The majority of podcast listeners report not doing anything else while they listen to their favorite podcasts, meaning they are fully tuned in and engaged.
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