“Stay home, stay safe” is the latest mantra for survival as the world fights the battle against the COVID-19 pandemic. As each individual is striving to get accustomed to the ‘new normal’ of being confined to the four walls of the house, the digital world is the only place where there are no restrictions or boundaries. These difficult times are not only being faced by individuals but have had an equally adverse impact on businesses and the corporate sector. Amidst the social distancing norms, businesses are able to keep in touch with their clients and continue with their growth objectives thanks to social media marketing. Digital marketing companies have been using social media platforms like Facebook, Instagram, and LinkedIn etc. to help their clients boost their sales and improve their turnover despite the lockdowns and restrictions imposed across the globe.

Why is social media marketing the most reliable tool to boost business during the COVID-19 Pandemic?

  • A sharp increase in Online Content Demand:
As people are restricted within the four walls, and with many not even being able to work, they have a lot of time on their hands. Therefore, more and more people are turning to online content. Reading online content is also an effective way to seek information in these grim times of the COVID-19 pandemic. A report by Facebook stated that there has been a 70% increase in time spent on Facebook in Italy during the pandemic.
  • Effective and Budget-Friendly Influencers:
Most influencers online have a large number of followers. They also have the required expertise and the resources for creating content. They know the intricacies of online marketing, and they know who to target to generate business leads. With the pandemic, all countries across the globe have been hit down by slow economies. The influencers too have not been spared and hence to sustain they may be ready to negotiate on deals which they would not in the normal circumstances. This is the best time to rope in good influencers who can help boost your business online.
  • Less Efforts but Huge Impact:
In comparison to the impact it can have, social media marketing requires less effort. It does not need significant investments or resources. All one needs to do is to create content that has demand and that is relevant to the current situation. Adding humor to the content can also be effective in these gloomy times.

What are the benefits of social media marketing during the COVID-19 Pandemic?

The COVID-19 pandemic has affected thousands of businesses and there is a great deal of uncertainty regarding their future. With the fast-spreading pandemic, more people have stopped stepping out of their houses out of concern for their health. It is important to protect everyone’s health but at the same time, one also needs to protect their livelihood and business, to get through these dire times. It may not be easy for a business to flourish when the whole world is hit down by the looming recession because of the pandemic, but by changing the marketing approach businesses can reconnect with their customers. Social media marketing is a simple and effective way of demonstrating support to the local community and remaining connected with customers.

Specific Benefits of Social Media Marketing for Businesses During the COVID-19 Pandemic

  • Creating Awareness and Building Brand Image:
As we all know today, most of the people are spending more and more time online, to stay connected and updated, and above all to keep their mind occupied in the current situation. This is the best time for brands to make a mark for themselves. With the growing number of active users on social media, businesses can carry out innovative campaigns to attract the attention of the target audience and convert them. Therefore social media marketing can help tremendously in driving sales for the company.
  • Retaining Customers:
Lockdowns have been implemented in many countries, wherein only essential products and services are available. In such circumstances, social media marketing helps businesses to stay in touch with their loyal customers and retain them. Social media platforms also help attract more visitors to the company website or social media profiles. This helps target new and current customers.
  • Goodwill Building:
Today the whole world is going through a distressing crisis. During such a harrowing time, the brands and companies which take efforts to strike a personal chord with their consumers and offer their support and help to the society will be remembered and appreciated even after the pandemic is over. This is the best time for businesses to build strong goodwill by launching or becoming a part of innovative social media campaigns. Posting quality content along with opinion polls, and hosting exciting quarantine challenges and quizzes can help businesses create a personal touch with their consumers.
  • Replacing In-Store Business
With a number of brick-and-mortar retail stores shutting down or not being able to operate because of the governmental restrictions, online selling is the best way to reach out to your customers and provide them what they require. Today stores are selling their nonessential products like clothes, shoes, gadgets, etc. online, where customers can order from the comfort of their homes and get them delivered to their doorstep. A number of businesses offering retail services are also developing new ways to offer their services to customers using live streaming or virtual technology. For example, fitness centers are hosting live workout classes online. People can participate in them from their homes.

Don’t get overwhelmed. We are here to help you.

The increasing cases of COVID-19, the constant changes in governmental policies, along with the growing uncertainty of the future, all this together can make even the most well-established businesses feel overwhelmed. If you want to start focusing on social media marketing to improve your communication with your customers and to boost sales in these times of growing recession, we at GSM Marketing Agency can help you navigate through this new world of digital sales which the COVID-19 pandemic has created. If your business has been impacted due to the COVID-19 pandemic, contact us at (520) 462-4259 or visit us at https://www.gsmresults.com/contact-us.