7 Google My Business Secrets for Success and Growth in 2020
Are you a local businessman and want to use Google My Business Listing to attract more customers and grow your business? Most local businessmen believe that prospective customer search for their business name online only for finding directions or for knowing the business hours or for finding contact details like phone numbers.
No, that’s not true. Google my business listing (GMB) is more than an address or contact details provider. There are many amazing Google my Business secrets which makes it very favourable for small, local businesses.
What is Google My Business?
Google My Business is a free tool which helps businessmen to manage the online presence of their business on the Google platform. A GMB listing can be said to be a wonderful combination of a listing on an online directory listing and a social media profile.
Businesses can use the Google My Business listing for posting essential business information like working hours, location, contact details etc. Similar to social media accounts, businesses can also publish posts and photos o their GMB listing. Customers can also upload photos of your business to the listing, they can also write reviews for your products and services.
Where Does Google My Business Listing appear?
Google My Business is not a regular contacts directory, where people can type in the business name and search for its contact details and address. GMB is a database of the businesses and their information, from where Google takes information for displaying it on Google Maps and in the Google Search results.
When somebody types your businesses name in Google Search or when they are looking for a business similar to yours, Google displays your business listing in the local section of its search results or it displays your business location on Google Maps.
How to create a Google My Business Listing?
In order to create a Google My Business listing, follow the below-mentioned steps:
- Create a Google Account for your business.
- Ensure you have a Business Profile.
- Create a Google My Business account.
- Claim the Business Profile
- Verify ownership of the business.
What are Google My Business Secrets to Success in 2020?
A research report published in 2019 studied 45000 GMB profiles spread across 36 industries. They found that on an average a business listing is found 33 times a day in Google searches made by visitors, making it around 1009 search findings every month.
The average Google My Business conversion rate is 5%, which means out of the 1009 times the listing was displayed in search results, the business would have received approximately 59 actions like website visit, calls or request for directions.
We can see that the GMB listing has a very positive impact on the business, and so it is important to learn all the Google My Business secrets to ensure your business in on the path to success and growth.
Below are the top 7 Google My Business secrets to grow your business in 2020.
1. Add lots of photos
The world of Internet is predominantly visual. Therefore while creating your GMB profile it is important you use a lot of photos. A report by Google stated that businesses who had posted photos received around 42% more requests for directions to their location and 35% more clicks to visit websites as compared to listings who did not have photos.
Hence it is proven that businesses having more photos on their GMB profile will receive more requests for location directions, clicks to website and calls for inquiries. Google suggests that businesses use a cover photo for their profile which best represents their business. Other photos of staff, office, production line etc can interest the viewers.
The photos help the customers to decide whether they want to do business with you or if they want to purchase any product or service from you. Another suggestion from Google is that add an image of the exterior of your shop or office, this will help customers to find it easily.
Keep updating the photos on a regular basis, you can even encourage your customers to post photos of the products they purchased from you, this helps build credibility. In short more photos means higher views and higher views means a greater number of conversions.
2. Add a Quote Button
Google my business listing now provides you with a chance to add a quote button to your profile. You can easily set up the “request a quote” button on your listing and then enable the same. This unique feature will allow your prospective clients to ask you directly for a quote for your products or services, without even visiting your store or website.
This helps in easy conversion of business, if the client is happy with the quote, they can immediately order or purchase the service or products from you.
3. Allowing online booking of appointment
If a person calls up for an appointment and is then put on hold for some time before getting connected to fix an appointment, there are high chances the person will disconnect and try contacting another company which is providing similar services or products.
As per a study conducted by GetApp research, 50% of the participants were still booking appointments with their doctor, dentist, beauty parlour etc through the phone. Google My Business allows customers who have visited your listing to fix an appointment with you directly through GMB.
All you need to do is to link your existing scheduling service to your GMB profile, and you will automatically start receiving your appointments or meetings directly. Online booking of appointments helps in reducing cancellations as it helps people to remember their appointments.
Doctors, Dentists, Orthodontists, Beauty services providers will gain from having a real competitive advantage by setting a system which will help schedule their appointments automatically.
4. Introducing offers
You can introduce offers for your new customers on your GMB listing. The offers will help encourage brand loyalty and also increase the number of your business followers.
For example, offering 10% off on their first purchase or receiving free shipping for first purchase irrespective of the order amount will help encourage prospective clients to order a service or product from you.
The offers act like an incentive for them to visit your website or store. Displaying an offer on the GMB listing motivates the viewers to click for further information and visit the website.
5. Requesting for Reviews
Google reviews are a very important part of your Google My Business profile. Google ranks businesses depending on their trustworthiness. Receiving positive reviews on a regular basis from the customers is the best way to prove your credibility.
The positive reviews will help you earn a top spot on the Google local listings as the local SEO is highly dependent on the Google reviews. The reviews posted by the customer are displayed next to your Google My Business listing.
According to Bright Local, an average consumer is able to trust business and its ratings if it has 40 or more reviews listed. Request your satisfied customers to write reviews about your services and products, their positive experience will help boost your Google My Business profile.
6. Use Google Posts
More than 3.5 billion searches are processed by Google every day. A number of these searches include words like “near me” to find a listing of service providers and companies in their vicinity. Google Posts are a part of the GMB profile which allows the business to have an added control over what readers see while viewing the GMB profile.
Using Google Posts is an easy and quick way to get important content noticed by the readers without them having to visit the website. Google Posts last for only seven days, so one needs to keep updating them at least once every week.
7. Upload Videos
Videos are the best way to connect with your target audience. Videos are powerful marketing tools and they can be shared on your Google My Business Profile. You can post videos up to 100MB size easily on GMB. By uploading a video as a Google post, you can achieve your weekly target of posting Google Posts and also improve user engagement as videos are more powerful as compared to word posts and photos. Google My Business is one of the best local SEO tools for local small scale businesses.
GMB will help to position the business well and keeping it ahead of the competition. Following the above mentioned Google My Business secrets can help the local business to grow faster and move ahead on the path of success.
Get Free Health Check of Your Business which will help you to determine inaccurate listings of your business which will affect your search engine results.