What is SEO and how it works?
Are you trying to figure out and understand what is SEO and how it works? Do you want to learn more about SEO and how it is beneficial for your business?
For new businesses which are planning to build their website or businesses which want to get their website redesigned, terms like SEO can make them feel confused or intimidated.
Over the years our clients at GSM Marketing Agency who wish to develop a new website or redesign their existing one, have been asking us the same questions what is SEO and how will it be beneficial to our business?
So let us waste no more time and try to get answers to all your questions regarding SEO.
What is SEO and How it Works?
The definition of SEO states that Search Engine Optimization (SEO) is the process of optimizing a website to increase the quantity and quality of web traffic to it, from the search engine results.
It is a digital marketing strategy which works on optimizing your website content in order to improve the website’s ranking in the search results on different search engine platforms like Google.
What are the 2 types of SEO?
Once we know how SEO works and what it does, you can use different SEO tactics to increase your website or page visibility in the search engine results. The 2 main types of SEO are:
- On-page SEO: On-page SEO involves optimizing the individual web pages of the website in order to earn more traffic and rank higher in search engines. On-page SEO refers to optimizing elements like the page content and HTML source code which can be controlled by you. As a developer or owner of the website, you can determine the quality of the content used and handle technical issues if any.
- Off-page SEO: Off-Page SEO has to be carried out off your website. It refers to the activities which are carried out by you or someone else away from the website to optimize it in order to improve the inbound traffic and its ranking on search engines.
Both on-page SEO and off-page SEO work towards making the website more user-friendly and trustworthy, for both individual users and search engines.
When search engines send crawlers to your website, they can determine the quality of the website, its level of security and user-friendliness.
These factors help determine how well your website or page is ranked for different searches.
What is an example of SEO?
Let us look at a small example to explain SEO, consider 2 websites Website 1 and Website 2.
Website 1 is not responsive, making it difficult for users accessing it through tablets or smartphones to navigate through it.
Website 2 is a responsive website, which offers a good user experience whether accessed by desktop users or smartphones.
Search engines can easily determine that Website 2 is more user-friendly, hence it will rank it higher as compared to Website 1.
However, ranking the website is not so easy. Today there are more than 200 different factors which need to be considered by the search engines to determine the search ranking of the websites.
Of course, how search engines work is a bit more complicated than that. Many elements on the page and off page influence the ranking of your website or webpage.
This is where One Page SEO and Off-Page SEO help in optimizing the website or web page by working on the different elements.
What are the essentials of website Optimization? How can I improve my SEO in 2020?
Below mentioned are a few essentials required for website optimization which can help improve search engine rankings and increase traffic to the website.
Try implementing these key strategies to improve your website SEO in 2020.
- Mobile Responsiveness
Undoubtedly today is the world of Mobile. Almost every internet user has a mobile phone. Today 40% of the online business is carried out through smartphones or tablets.
Google introduced the mobile-first index, under which if a website has both a mobile and a desktop version, then Google will rank the mobile version for the search engine results.
Which means you need to ensure that your website design is responsive and is compatible on all platforms especially the mobile platform.
- Loading Speed
People are very impatient and have very short attention span especially when they are online. A recent survey by Google showed that 53% of the visitors left a page if it took more than 3 seconds to load.
This means that your page loading speed is very important for optimizing your website. You will need to work on the website to ensure it has a fast loading speed.
Good loading speed leads to lower bounce rates, longer session times and improved user experience overall.
Therefore if you improve the loading speed of your page, you will be able to see an increase in your search engine ranking and your inbound traffic.
- Useful, Meaningful and Long Content
To get indexed on Google, a web-page needs to have more than 300 words of content. Google is not in favour of pages or websites which have thin content which offer no value to the users.
At the same time having only 300 words of content is also not useful in getting a high ranking on the results pages.
Research shows that the average word count for the first page of a website is 1890. Most popular and highly ranked first pages have good quality content ranging from 3,000 to 10,000 words.
These pages provide very good information and real value to the readers, and hence they are ranked high in the search results.
If you want to improve your ranking in the search results, you need to ensure that content of your page or website is long-form, informative, interesting, includes important keywords and above all should be original and not plagiarized.
- User Intent
Search engines no longer display results to match the typed keywords. Today search engines are technologically advanced; they take into account factors like the past search history of the user, user demographics, user location (important for local SEO) and then display intuitive results for their search query.
Therefore it is important to have a deep understanding of your user base so that you are able to optimize your website for user intent.
Once you have in-depth knowledge about your users, you can create a website which appeals to them and also understands their needs.
Including long-form, intent-based keywords in your content will help improve your ranking.
- User Experience
User experience is the most important factor for optimizing a website. If the users are unhappy with the quality of your website or are not satisfied with its navigation, they will not bother to explore further and leave the website without learning more about your products or services.
Therefore it is important that you optimize your website to ensure wonderful user experience for your visitors.
Work on the loading speed, keep the navigation simple, keep the web design clean, avoid clutter on the page, and use interesting, informative content.
Providing a good user experience will help improve your search engine rankings and also your inbound web traffic.
- Link Building
Link building is one of the chief factors for SEO. There are three types of links which can help SEO:
- Inbound links: Inbound links help to determine how relevant and informative your content is. If a reliable website includes a link to your website in its content, it will highlight the genuineness of your website. Try to get as many inbound links from highly reliable sites.
- Outbound links: To highlight the quality of the content on your website or page, use outbound links for linking back to relevant, trustworthy sites in your industry.
- Internal links: Finally try linking your own website pages by using internal links. It helps to tie your pages and to make each one of the more valuable.
Try implementing the above-mentioned strategies in 2020 for optimizing your website and to improve your search engine rankings.
Also, check out Local SEO strategy 2020
Make SEO work for you
Optimizing your website is not an impossible task, however, if you are not technically inclined and do not have the knowledge or experience, then you may find it difficult to successfully optimize the website.
Get in touch with a qualified and experienced SEO agency, who can help optimize your website.
GSM Marketing Agency is an SEO agency which has many years of experience optimizing websites for their clients.
It has a very experienced and highly knowledgeable team can help you increase your business’ online visibility and get the website traffic you’re looking for.
So if you’re looking for SEO services in Tucson, get in touch with GSM Marketing Agency on (520) 462-4259.