In today’s highly competitive world, every small or large scale company can grow their business by attracting more customers using local SEO marketing. It is a wonderful way to market your local business and promote your products and services to local customers online. In this comprehensive guide we will learn about how Local SEO works and what are its importance.
Comprehensive guide on Local SEO and how it works
What is Local SEO?Local search engine optimization (SEO) helps in optimizing a website for the local search results. It is a search engine optimization strategy which helps make the business more visible and rank higher in the local search results on Google. Any business which is serving a specific geographic area can be hugely benefited from local SEO. If a customer searches Google for important keywords related to any products or services, Google will list out the websites and businesses which offer the products and services. If keywords include words like Local or near me, they will list out the results of businesses in the vicinity or near the customer, this is local SEO. To get a better understanding of local SEO first, you will need to understand how Google works.
How does Google Work?In the early days of the web, Search engines were created to help the users easily find the websites they were searching for. The user has to type a few words or phrases related to their search in the search engine. The search engine matches these words with the content in the websites and lists out the websites matching your keywords. Google is the best and most commonly used Search Engine today. With the advancement in technology, today Google considers hundreds of factors both on and off the website to determine if the website or content is relevant to be ranked in the search results. Each time a user enters any keywords or phrases, Google does not do a live search of the entire internet. Google has created a copy of all the sites and created the Google Index. When a user searches something, Google comes out with the results for the corresponding words from the Google Index. The Google Index is formed by using small programs called “spiders” which crawl through the web collecting information and going through the web. A spider starts on a single page then moves on the links on that page and so on. As the spiders crawl through the web, the content starts getting stored on the Google Servers and the Google Index is built. The crawlers are on job the whole time, ensuring that the index is as up-to-date and the connections can be made quickly.
How does Google rank the websites and web pages for the search results?A number of processes called Algorithms are used by Google for ranking the thousands of web sites in just few milliseconds. When a user searches for something on Google, an algorithm goes through the Google index and sorts out the list of websites which match the search. These results are then ranked depending on their relevance by the algorithm. Therefore to improve your visibility and search engine ranking, it is important to optimize your website and its content. Ensure the content on the websites is relevant and prominent. If you are able to create relevant content, it will help boost your search engine ranking for your business.
How can I improve my business search ranking on local search?Now that we have discussed what we mean by Local SEO and search engine rankings, next let us see how we can improve the business search rankings. Before learning how to improve the rankings, it is important to understand the three main elements of local search ranking:
- Proximity: The location of your business. The distance of your business from the searcher’s location.
- Relevance: How relevant is your business and your products/ services to the search query entered by the user.
- Prominence: What is the response or feedback of your customers to your business and products/services offered?