In today’s highly competitive world, every small or large scale company can grow their business by attracting more customers using local SEO marketing. It is a wonderful way to market your local business and promote your products and services to local customers online. In this  comprehensive guide we will learn about how Local SEO works and what are its importance.

What is Local SEO?

Local search engine optimization (SEO) helps in optimizing a website for the local search results. It is a search engine optimization strategy which helps make the business more visible and rank higher in the local search results on Google. Any business which is serving a specific geographic area can be hugely benefited from local SEO. If a customer searches Google for important keywords related to any products or services, Google will list out the websites and businesses which offer the products and services. If keywords include words like Local or near me, they will list out the results of businesses in the vicinity or near the customer, this is local SEO. To get a better understanding of local SEO first, you will need to understand how Google works.

How does Google Work?

In the early days of the web, Search engines were created to help the users easily find the websites they were searching for. The user has to type a few words or phrases related to their search in the search engine. The search engine matches these words with the content in the websites and lists out the websites matching your keywords. Google is the best and most commonly used Search Engine today. With the advancement in technology, today Google considers hundreds of factors both on and off the website to determine if the website or content is relevant to be ranked in the search results. Each time a user enters any keywords or phrases, Google does not do a live search of the entire internet. Google has created a copy of all the sites and created the Google Index. When a user searches something, Google comes out with the results for the corresponding words from the Google Index. The Google Index is formed by using small programs called “spiders” which crawl through the web collecting information and going through the web. A spider starts on a single page then moves on the links on that page and so on. As the spiders crawl through the web, the content starts getting stored on the Google Servers and the Google Index is built. The crawlers are on job the whole time, ensuring that the index is as up-to-date and the connections can be made quickly.

How does Google rank the websites and web pages for the search results?

A number of processes called Algorithms are used by Google for ranking the thousands of web sites in just few milliseconds. When a user searches for something on Google, an algorithm goes through the Google index and sorts out the list of websites which match the search. These results are then ranked depending on their relevance by the algorithm. Therefore to improve your visibility and search engine ranking, it is important to optimize your website and its content. Ensure the content on the websites is relevant and prominent. If you are able to create relevant content, it will help boost your search engine ranking for your business.

How can I improve my business search ranking on local search?

Now that we have discussed what we mean by Local SEO and search engine rankings, next let us see how we can improve the business search rankings. Before learning how to improve the rankings, it is important to understand the three main elements of local search ranking:
  • Proximity: The location of your business. The distance of your business from the searcher’s location.
  • Relevance: How relevant is your business and your products/ services to the search query entered by the user.
  • Prominence: What is the response or feedback of your customers to your business and products/services offered?

Which are the important local SEO services?

Search engines like Google are dynamic in nature and hence as a business you too will need to keep up to the changing requirements and changing outlook of Google, to optimize your business search rankings. In such a scenario, Local SEO can take a lot of time and may involve a lot of efforts to get it right. The rules and goals of Local SEO are different as it results in higher visibility of the businesses in local search, leading to improved footfalls than the website visits. Below mentioned are the important local SEO services which can help make a difference:

Localizing the website

Website localization means including the name of the city or region or state in the content of your website. Businesses located and catering to several locations would require creating separate pages for each location. Another strategy is to get involved or sponsor some local events and get featured in local newspapers or magazines. This information can be used on the website.

Building Citations

You need to ensure that your website is featured on various citation sites and online business directories. Your listing on these business directories and citation websites will make it easy for your prospective customers to find and locate your business. You need to ensure that your basic company details like company’s name, address, phone number and website address are published on the citation sites.

Google My Business listing

Creating and verifying your business on a Google My Business page is an important step. It helps in displaying your business on various Google services, like local search results or Google Maps etc.

Reviews and ratings

Authentic and honest reviews and ratings received from consumers are crucial for both highlighting the quality of your service and for letting the search engines like Google know that your website and business is genuine and trustworthy. The number of positive reviews and ratings you receive is very important for determining your local search rankings.

Receiving relevant back links

Naturally receiving backlinks to your website from respected and well-known websites will help the search engines know that your website is trusted and genuine. Backlinks help in boosting the ‘prominence’ aspect of the local search ranking algorithm. Receiving backlinks from local newspapers or business associations can help in improving search visibility. A good local SEO company can help you improve your search engine rankings and optimize your online presence. To increase your footfalls and grow your business, it is important you hire services of a well known local SEO company, who can improve your online traffic and generate a higher number of leads for your business.

Why choose GSM marketing for your Local SEO services?

GSM Marketing has been helping local businesses and multi-location businesses to improve their position and ranking in the local search market with their Local SEO services. GSM Marketing Agency is one of the best local SEO Company in Tucson. Our highly experienced and qualified team can help in increasing your businesses online visibility and improve the web traffic and leads for the business. We can help in optimizing your online presence and help you be on the top of the search results when customers are searching for services related to your business.